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My Story (Abridged)

My Story (Abridged)

Born and raised in Florida, I began programming shortly after my seventh birthday. I was fortunate enough to be one of the first 250 students accepted to the Center for Advanced Technologies for programming and mathematics, which ranks #15 on Newsweek’s Best High Schools list. I then went on to study Political Science at the University of Central Florida.

Most importantly, I am a proud father of a precocious eight year-old girl whose life experiences I’ve been photo blogging since the beginning.

I am fully proficient in JavaScript, jQuery, PHP, HTML5, CSS3, Google Analytics, AdWords, Data Studio, Tag Manager, WebTrends, SalesForce, SAP, HubSpot, Adobe Marketing Suite, PhotoShop and more. Also, kale sucks– that’s a fact.

“I have worked with a lot of talented digital people, but Blake may be one of the best and brightest.”

– Steven Rifkin, Creative Service Director @ Hearst Television –

My Specialties

My Specialties

Business Intelligence

A little bit of knowledge may be a dangerous thing, but a whole lot of knowledge can’t be beat. I specialize in deep analytics deployments for complex and dynamic digital platforms along with robust manual analysis and automated reporting.

Advanced Ad Targeting

If you’re looking to run a simple AdWords campaign, I’m probably not your guy. But if you require feature-rich advertising integrations with automated audience building or dynamic content ads, I’m definitely your guy.

Conversion Optimization

Producing the most successful marketing campaigns requires advanced tracking, content personalization, testing, analysis, refinement and the years of experience to know what works and what doesn’t.

BY THE NUMBERS

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Brands Served
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My Journey (So Far)

EDUCATION

August 1995

Center for Advanced Technologies
Computer Programming
Mathematics and software development program ranked #15 on Newsweek’s Best High Schools list.

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September 1999

University of Central Florida
Political Science
Know anyone who studied a field they didn’t pursue as a career? You do now.

EXPERIENCE

January 2002

MTV Networks
Digital Content Producer
Responsible for production of web content to support MTV’s MTV Local digital initiatives and MTV2.

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October 2003

Major League Gaming
Director of Content
Developed brand strategy to promote broadcast elements across all platforms.

October 2005

Hearst Television
Managing Editor, Digital
Managed digital properties for Hearst-owned NBC and CW affiliates.

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July 2010

Tokii
Vice President, Marketing
Responsible for go-to-market and acquisition strategies for all products.

August 2011

Brightbulb Media Partners
Managing Partner
Responsible for agency business development and operations.

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June 2015

ROAR!
Internet Marketing Manager
Responsible for marketing operations and strategy development for all clients.

November 2017

Florida Home Funding
Director of Marketing
Responsible for development of all lead-gen products.

arrow-left

My Journey (So Far)

EDUCATION

August 1995

Center for Advanced Technologies
Computer Programming
Mathematics and software development program ranked #15 on Newsweek’s Best High Schools list.

September 1999

University of Central Florida
Political Science
Know anyone who studied a field they didn’t pursue as a career? You do now.

EXPERIENCE

January 2002

MTV Networks
Digital Content Producer
Responsible for production of web content to support MTV’s MTV Local digital initiatives and MTV2.

October 2003

Major League Gaming
Director of Content
Developed brand strategy to promote broadcast elements across all platforms.

October 2005

Hearst Television
Managing Editor, Digital
Managed digital properties for Hearst-owned NBC and CW affiliates.

July 2010

Tokii
Vice President, Marketing
Responsible for go-to-market and acquisition strategies for all products.

August 2011

Brightbulb Media Partners
Managing Partner
Responsible for agency business development and operations.

June 2015

ROAR!
Internet Marketing Manager
Responsible for marketing operations and strategy development for all clients.

November 2017

Florida Home Funding
Director of Marketing
Responsible for development of all lead-gen products.

WORD ON THE STREET

One of the most motivated and dedicated people I had the pleasure of working with.

Chris Steib, VP of Product
The Knot

His ability to recommend ideas and innovations for our software platform and deliver an excellent product made Blake a star within our company.

Chip Kellam, Chief Technology Officer
Major League Gaming

I have worked with a lot of talented digital people, but Blake may be one of the best and brightest.

Steven Rifkin, Director of Creative Services
Hearst Television

I've always found Blake to be not only on the edge of technology but willing to push the boundaries ... and at the front of the pack when it came to getting the job done.

Aaron Slavik, Product Manager
Esurance

Blake's ability to make forward progress at a pace far exceeding that of the industry makes him an outstanding source of innovation for any client he serves.

Andrew Kaeding, Associated Operations Director
Periscope

Blake takes a concept and makes it better, but he also makes it work.

Randy Founds, Integrated Marketing
Hearst Television

BRANDS I'VE PROUDLY SERVED

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